Ranch2 Retail Beef Supply Management. You don’t want to miss this interview! Gale McKinney, the Voice of the American Cattlemen, sits down with Doug Batie and Neil Mellers of Ranch2 Retail. This is a good give and take between two of the industry's best supply chain minds and one of the most vocal voices for the American Cattlemen Producer!
Great Stuff! 
Ranch2 Retail creates value at both ends of the beef supply chain. Ranchers raise high-quality beef and prioritize consumer care, while customers benefit from increased transparency. By leveraging innovative technology and best-in-class data, Ranch2Retail is revolutionizing the seedstock-to-consumer supply chain, delivering on our deep-rooted desire to make the consumer the hero. Lamar Steiger is a founding partner of Ranch2 Retail and advises on the boards of New Zealand's FoodCap and Norway's Völur, driving innovation in protein packaging and artificial intelligence-driven packing plant optimization. He and his wife, Shari, own The 808 Ranch, a technologically innovative, retail-focused purebred Black Angus breeding ranch on the lower Elk River in SW Missouri.
Doug Batie
Doug draws on his knowledge of more than 25 years of experience in big CPG business within the Walmart ecosystem. From his small ranch west of Bentonville, Doug has built a formidable network of industry partners, vendors, and advisors within the 1,800+ WM suppliers that have expanded into his hometown. Doug leads an NW Arkansas family office focused on protein category management and supply chain innovation for customers and strategic partners across all 50 states.
Neil Mellers
Neil is a Consumer Packaged Goods (CPG) professional with over 15 years of experience at major CPGs and startups. He loves data and human success stories and is an expert in turning consumer and shopper data into results. Neil is passionate about problem-solving and brings an execution-up mindset to every project. Neil is a senior partner at Fulcrum Collective and the general manager of Ranch2Retail, a company that focuses on building more cooperative supply chains.
For previous episodes of the American Cattlemen Podcast, please visit:  www.americancattlemen.com.
American Cattlemen Podcast is Sponsored By:
DMTC Consulting
Rawhide Portable Corrals
Udder Tech, Inc.

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