Difference between the map and terrain, deeply understanding people, and why marketing is about humanity.

AMA Marketing / And with Bennie F. Johnson
19/02/2025 39 min Temporada 4 Episodio 7
Difference between the map and terrain, deeply understanding people, and why marketing is about humanity.

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Episode Synopsis

Paul Frampton, Global President of Control vs Exposed (CvE), joins AMA's Bennie F. Johnson to talk about the difference between the map and the terrain, deeply understanding people, and why marketing is about humanity.
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