In this episode, Gui Costin and Tim Dolan dive into the best practices for leveraging Salesforce as a CRM tool for investment sales teams. Drawing from Dakota’s expertise, they emphasize the transformative potential of Salesforce when configured properly, debunk myths around its usability, and share actionablestrategies for sales professionals to maximize productivity. They also highlight the dakota marketplace app, which simplifies Salesforce usage for financial services by integrating industry-specific data and pre-configured fields.

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