SEO isn’t dead. It’s just changing. In this episode of All the Hats, Ómar Thor Ómarsson and Alicja Lei dig into the new wave of acronyms that are reshaping how people find your brand online: SEO, AEO, GEO, and whatever comes next. With AI tools like ChatGPT and Gemini changing how people search, the question is no longer how to rank on Google, but how to stay visible at all.Ómar and Alicja explain what these changes mean for small B2B marketing teams, where to focus your effort, and how to keep your brand discoverable as search evolves. From Reddit strategies to FAQ updates and backlinks that still matter, this conversation is full of practical advice for anyone trying to stay ahead.In this episode:What SEO, AEO, and GEO actually mean and why they matterHow AI tools are changing buyer search behaviorWhy backlinks, Reddit, and FAQs might be your best assetsHow small teams can compete with big brands in AI-driven search

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