That redesign isn’t fixing your problem. It’s hiding it.In this episode of All the Hats, Ómar Thor Ómarsson and Alicja Lei unpack one of the most expensive distractions in B2B marketing: the full website redesign. From outdated CMSes and dev bottlenecks to messaging that just doesn’t land, they explore why conversions are flat and why your new hex codes won’t save you.You’ll hear what actually drives performance on a website, how to avoid wasting months on the wrong fixes, and how small teams can take back control. Because if you’re not fixing the strategy, you’re just rearranging pixels.In this episode:Why most redesigns are solving the wrong problemThe real reasons your website isn’t convertingWhat marketers need to control to make progressHow to improve your site without starting from scratchTIME CODES00:00 - Introduction: Why Everyone Has an Opinion on the Website00:13 - The Dream of Product-Led Growth in B2B00:25 - Backend Developers: Unexpected Website Gatekeepers00:49 - Meet the Hosts: Omar, Alicia, and Dino01:05 - Coffee Chat: Marketers and Caffeine Habits01:56 - Episode Topic: Do You Really Need a Website Refresh?02:34 - B2B Websites: The #1 Sales Channel03:17 - Website as the Hub: Messaging, Brand, SEO & More03:33 - Case Study: Brand and Website Refresh Triggers04:21 - Common Misconceptions: Is Color Causing Low Sales?05:13 - How Most Companies Approach Website Projects05:44 - The Problem with Developer-Owned Websites06:36 - Ignoring SEO Value in Site Overhauls06:57 - Why Continuous Optimization Beats Total Redesigns08:00 - Legacy Systems: Can You Refresh Without Rebuilding?08:50 - Why Marketing Teams Need Website Ownership09:44 - Brand Refresh vs. Website Redesign: What Matters Most?11:14 - Why Website Changes Should Be Based on Analytics12:30 - Your Website: The Ultimate 24/7 Salesperson13:24 - What Should You Update First? Analytics Over Aesthetics14:45 - Website User Experience: Common Mistakes to Avoid15:17 - Maintaining Your Website as the Face of Your Business16:44 - Unlocking Control: Choosing the Right CMS for Marketers18:11 - Pros and Cons: Framer, Prismic, Squarespace, and More19:03 - Should Marketing Be Measured on Leads or Revenue?20:22 - The Sales and Marketing Handoff: Collaboration & Challenges22:02 - Product-Led Growth: Eliminating Traditional Sales Channels22:42 - Heroes or Headaches: B2B Website Audits Segment23:19 - Barnum Financial Group: Messaging and Design Critique25:53 - Staples: Business Supply Website Breakdown27:04 - New SEO Trends: AEO and Website Optimization28:08 - Recruit CRM: Chat About Cookie Bars and B2B Design30:27 - India Mart: The B2B Website That’s a Nightmare?32:35 - Stripe: The Gold Standard for SaaS and B2B Websites35:07 - Website Budget: How Much Do Top Sites Really Cost?37:45 - Pro Tip: Analyze Any Website’s Tech Stack with Wappalyzer38:59 - What Marketers Should Do Instead of a Website Refresh40:21 - First Steps for New Marketers: Gaining Website Control41:00 - Next Episode Preview & Sign-Off

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