In this week's episode, we're talking all about B2B and Niche marketing, something that our guest knows all about. Ana Raynes, CEO and Founder of Simplified Impact, focuses on creating marketing that works for companies by understanding their business model, their audience and most importantly their niche. If you're in B2B (Business 2 Business), you'll want to listen to this episode, in fact, even if you're in B2C (Business 2 Customer), you'll learn a lot about your niche and your audience from Ana's insights. I hope you all stay safe and stay home.Enjoy!A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

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