SuperOrdinary CEO Julian Reis on How to Launch Beauty Brands Globally

alicast by Alibaba Group
20/09/2021 28 min Temporada 5 Episodio 6
SuperOrdinary CEO Julian Reis on How to Launch Beauty Brands Globally

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Episode Synopsis

Reis launched SuperOrdinary in 2017 has since helped innovative young beauty brands like Supergoop!, Biossance, and Drunk Elephant build their presence in China. Recently, SuperOrdinary expanded their business in the U.S. to help brands build their portfolio and presence in the crowded Amazon marketplace. The founder shares his learnings from China's e-commerce operations to the businesses they will help on Amazon. 

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