Niche luxury fashion houses are expanding in China, using digital tools to build a loyal following in the world’s second-largest economy. In this episode of Alicast, we speak to Scandinavian fashion house Filippa K’s CEO Rikard Frost about connecting with Chinese consumers.A Swedish native, Frost joined Filippa K last year with a mission to reboot Filippa K for the post-pandemic landscape using his experience in e-commerce.Frost spent over a decade leading the digital transformation of Acne Studios from a local denim brand to an international fashion house. He went on to become Alexander Wang’s Chief Consumer Officer based in New York.

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