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Listen "HMBT #294: A Platoon of Email Experts"
Episode Synopsis
This was a great discussion with Scott Cohen from Inbox Army about the state of email marketing, the pitfalls businesses fall into, and where the channel is headed. Scott stresses that many brands are addicted to constant promotions—the “promotional drug”—but real success comes from balancing offers with automation, education, and customer experience. Scott highlights the […]
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