The key to a successful business is a strong strategy. Kasey Jones is the founder of A Better Jones, a growth coaching firm that helps startups generate demand and leaders to expand their industry influence. Her career began in sales, but she soon decided to switch into marketing. Due to her lack of formal education, at first she focused on demand generation. She worked as a consultant, transitioned to coaching, and beat the Impostor Syndrome that stopped her from exploiting her potential. Kasey empowers founders to harness the power of what makes them different to build high-growth businesses with impact. In a few words, she helps entrepreneurs to slow down and step back to dive in and speed up.Highlights Kasey shares her path, her shift to coaching, and how fascinating it is to help entrepreneurs find their own answers.She talks about two strong concepts: Thought Leadership Component and High Growth.She discusses what makes someone entrepreneurial and The Shiny Object Syndrome.She talks about the Impostor Syndrome and how to fight it.She explains the keys to planning a good strategy.She goes over the importance of writing down a strategy: it is easier to explain and to coach.You can learn more about Kasey on her website or follow her on Instagram. Check out our latest webinar and discover everything any entrepreneur needs to think about before starting their own business.Remember, you can follow us on Instagram and Facebook. 

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