Dave Lundahl is passionate about applying consumer insights to create a cleaner, healthier, and happier world through innovation. In 2003, he founded InsightsNow with a vision to apply behavioral science to advance product innovation. This led to the publication of Breakthrough Food Product Innovation Through Emotions Research (2011), receiving the Disruptive Innovation Award from NextGen Marketing Research (2017), securing a U.S. patent for measuring implicit reactions (2024), and now being honored with the 2025 IFT Lifetime Achievement Award for Sensory and Consumer Science. He gives back as a member of the Advisory Boards for the Department of Food Science & Technology and the Marketing Programs in the College of Business at Oregon State University.   https://www.linkedin.com/in/david-lundahl-a6bb45/ https://www.linkedin.com/company/insightsnow/about/ https://insightsnow.com/  

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