ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Off to See the Wizard"
Episode Synopsis
Dr. Michelle Murphy Niedziela is a behavioral neuroscientist and founder of Nerdoscientist, specializing in integrating consumer neuroscience, behavioral science, and traditional research methods to decode consumer response. With a multidisciplinary approach, she helps organizations apply cognitive science tools to drive product innovation and strategy, bridging the gap between consumer perception, decision-making, and product experience.
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