Dr. Betina Piqueras-Fiszman is an Associate Professor at Wageningen University. Her research focuses on the exploration of novel ways to understand food perception, preferences, and motivations. Betina is particularly interested in the connection between how the mind works at an implicit level and what we observe explicitly. She uses a multidisciplinary approach to investigate the link between consumers’ associations, perception, and motivation, and teaches on these topics. She has published around 50 scientific peer-reviewed papers and book chapters and actively contributes to various international academic symposia, courses, and other public events. She is co-author of the book “The Perfect Meal” (which won the 2015 Prose Award) and co-edited the book “Multisensory Flavor Perception”. She also collaborates frequently with industry in a wide range of private and European projects. Betina won the 2017 Food Quality and Preference Young Researcher award and currently sits on the editorial boards of Food Quality and Preference and Appetite.   LinkedIn: https://www.linkedin.com/in/betina-piqueras-fiszman-93166621/   University Page: https://www.wur.nl/en/Persons/Betinadr.-B-Betina-Piqueras-Fiszman.htm     To learn more about Aigora, please visit www.aigora.com

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