Gary Vaynerchuk (a.k.a. “Gary Vee”)Short version: Gary Vee is a serial-entrepreneur, investor, media personality and thought-leader on marketing and culture. (Wikipedia)Here are the key themes of how Gary approaches artificial intelligence (AI) and how this applies to someone like you building an AI/SEO agency (NinjaAI.com) + web projects.1. AI is inevitable — you don’t get to opt out.Gary says: “Technology doesn’t care about your opinions; it just keeps moving.” (LinkedIn)He frames AI as a wave like the tractor, the Internet, etc: you either surf it or you get crushed. (Gary Vaynerchuk)Translation for you: The market for “AI + SEO + web projects” isn’t a nice-to-have; it’s becoming a must-have.2. Use it as tool + lever, not just hype.He uses AI (like ChatGPT) as a “strategy thinker” rather than a shallow “create content for me” tool. For example, he asked ChatGPT to explore whether clean-shaven faces might trend again for marketing insight. (Fortune)He emphasizes you need to get good at AI now, train yourself and your team. (Gary Vaynerchuk)For your agency: It means building internal processes around AI usage (not just plugging in tools) so you become more efficient, thoughtful, and competitive.3. Human skills + creativity matter more than ever.While Gary is bullish on AI, he stresses that human creativity → context → emotional intelligence retain the edge. He notes that jobs will change, but humans that adapt win. (LinkedIn)For your work: Don’t assume AI will replace you — frame your agency’s value on what AI enables, not what it removes. Make “human-plus-AI” your differentiator.4. Attention, speed & micro-niche are strategic advantages.In videos he argues marketing is evolving fast, and “speed” and “attention” are major competitive advantages. (YouTube)He also predicts virtual/AI influencers will become a large part of the future. (LinkedIn)For you: You might build frameworks around “attention leverage” in AI-driven content/SEO rather than just “AI tools for automation”.5. Execution beats perfection — you must systemise.Gary emphasises that many get stuck in fear or analysis paralysis. He’s blunt: “If you’re not using AI in your daily life, you’re making a huge mistake.” (Gary Vaynerchuk)That means your agency needs not just talk about AI, but have operational systems to meaningfully deploy it.Since you’re building an AI/SEO agency + other AI/web projects, here’s a high-impact playbook (systemised) inspired by Gary’s thinking:Framework: “AI Accelerate”Input: Data, content, tools you currently have (clients’ websites, keywords, AI models you use, team skillset).Decision points:Which repetitive tasks can AI automate (e.g., keyword research, meta tags, content drafts)?Where does human insight add the most marginal value (brand voice, strategy, creative gaps)?How do you measure attention & outcome (traffic, conversions, click-through rates) rather than just “we used AI”?Outputs: New client deliverables (faster), new services (AI-driven SEO audit, AI-powered content creation + human polish), internal time saved (so you scale).Operational steps to systemise:Audit your tech stack: What AI tools are you already using? Which are redundant or missing?Create an “AI playbook”: Document how your agency uses AI for each service — tasks, roles, steps, review points.Train your team: Establish weekly sessions where you test a new AI tool or prompt, evaluate results, and integrate good ones into the playbook.Differentiate by human-plus-AI value: Position your service not as “we use AI” but “we use AI + human strategy to dominate specific niches/attention channels”.Measure and iterate: Collect metrics (time saved, traffic lift, conversion lift) for each AI-integrated service. Use that data to refine your playbook and present proof to prospects.

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