Welcome back to 💫The 4am Report 💫 where your host Susan Diaz, sits down Dr. Jim Kanichirayil, self-described “professional megaphone”, focussed on highlighting innovation in DEIB (diversity, equity, inclusion and belonging) and HR tech.  In this episode Susan and Dr Jim dive deep into something that keeps a LOT of people up at night, particularly in a recession. It’s potentially one of the top most hated things in the business world - sales! 👇 💡 Why do we hate sales, and how do we stop? 💡 How do we move away from being mired down in prevailing sales wisdom?💡 Why founder-led organizations should leverage their innate sales and marketing integration💡 Where do we begin look for innovative REVENUE solutions in a recession?💡 How do we move away from a numbers game and into a quality game when it comes to revenue? Grab a bevvie 🍻☕️🍹And enjoy this masterclass in revenue!!! If you are a return visitor to The 4am Report podcast, please drop us a 5-star rating. Thank you! We appreciate you. Looking for UNboring ways to up-level your content marketing?  Susan Diaz is the author of “UNboring: Take your content marketing from blah to brilliant” The book is available on Amazon and all other book retailers.

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