The Age of Artificial Authority (& How to Stand Out In It)

05/11/2025 34 min
The Age of Artificial Authority (& How to Stand Out In It)

Listen "The Age of Artificial Authority (& How to Stand Out In It)"

Episode Synopsis

In this  AI marketing podcast episode, Dan Sanchez and co-host Ken Freire tackle the rising tide of AI-generated content and its impact on marketers trying to stand out online. With a flood of polished, AI-written posts dominating platforms like LinkedIn, they explore how marketers can preserve authenticity, leverage their human edge, and avoid becoming just another voice in the AI crowd. They share personal anecdotes and practical frameworks for how to lead with real experience, personality, and values in an era of indistinguishable content.My Favorite AI Tools: Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8nTimestamps: 00:00 - Why LinkedIn Feels Flooded with AI Content 01:45 - The Graphic Design Industry's Coming Disruption 04:21 - Coca-Cola’s AI-Generated Commercials 06:18 - Personality as the Differentiator 09:13 - How to Stay Authentic with AI Tools 13:41 - Voice Prompting for More Personal AI Output 15:44 - The Human Edge: Experience Over Imitation 19:24 - Trust and Values in the Buying Journey 22:41 - The Theology of Creativity 24:42 - The Joy of Building with AI (Not Replacing Yourself) 28:20 - Applying Authenticity to Expert Marketing 33:07 - Real Authenticity is Values, Not Emotions 34:33 - Why Defining Your Core Values Is Crucial