This podcast summarises a webinar by Neil Patel from NP Digital. The webinar discusses the impact of AI-powered search engines, like ChatGPT search, on SEO. The speakers explain how the shift toward visual and voice search, driven by AI, necessitates a change from SEO (search engine optimization) to GEO (generative engine optimization). They outline strategies for optimizing content for AI search, emphasizing relevance, quality, and user experience. The importance of authoritativeness, building backlinks, and leveraging tools like Wikipedia are highlighted. Finally, the panelists address audience questions regarding tracking AI results, the role of personalization, and optimizing for different platforms.

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