Julio E. Proano is the senior manager for social media channel strategy at the healthcare company Novartis. He is fascinated by data-enabled technological innovations and consequently a big proponent of data-driven decision making. This episode explores the importance of being data-driven in a digital strategy, highlights some of the main pitfalls for marketers when analyzing and acting on data, and addresses some of the concerns for data collection going forward. Julio also describes a very interesting and innovative use case of a data-driven application and some of its additional potentials. Links and mentions:linkedin.com/in/julio-proanotriggerbee.com/blog/data-driven-marketing-examplesgrubhub.com

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