Join us on this episode of our podcast as we dive into the world of B2B marketing and explore the impact of paid ads. Apoorv Sharma, a seasoned B2B marketer, shares his insights and strategies for leveraging first-party data, understanding customer psychology, and optimizing ad flows. Get ready to take your B2B marketing game to the next level!

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Show Notes:

00:00 Intro
01:07 Meet Apoorv Sharma
03:59 The 3 Steps of Tapping into the Psychology of Paid Ads
04:03 Tapping into the Psychology of Paid Ads
08:13 Where Should Marketers go to get The Metrics They Need?
10:22 What Are Metrics We Should be Digging Into?
12:17 Optimizing for the "Flow" of Pages, Not Just for the Page
13:03 What Are Marketer's Blindspots When Creating Paid Campaigns?
14:25 Google Ads Messaging Doesn't Need to Be So Complicated
15:58 What Resources Should Marketers Look to When Learning Paid?
17:25 Why B2B Paid Ad Is Difficult to Measure
19:12 How Do You Get Around Marketing Burnout?
21:50 What Projects Are Apoorv Excited About?

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