Creating Marketing Messages That Work | Braeden Matson Jones, Performance Marketing Manager

Agents of Change | B2B Agencies Best Practices
21/12/2022 29 min Temporada 1 Episodio 4

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Episode Synopsis

Crafting marketing messages is complex: Get too ambitious, and suddenly you're bending the truth. On the other hand, don't include enough, and you're selling yourself short.
Braeden Matson Jones, Performance Marketing Manager at Refine Labs joins your host Danielle O'Neill to discuss product messaging, building an ICP, customer research, how to think about your marketing data in an effective way, and lead attribution.

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