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Listen "Website Wars: Choosing Between Custom, Broker, or Template Solutions - Agent Tech Mastery Podcast"
Episode Synopsis
Podcast Purpose
Discuss website options and best practices for real estate agents.
Key Takeaways
Every agent should have a website to establish credibility and online presence.
Three main website options: custom-built, templated hosting service, or brokerage profile.
Regular website maintenance (every 6 months) is crucial for functionality and relevance
Effective lead capture and nurturing requires understanding and customizing the process
Topics
Website Necessity and Options
Agents need websites to prove legitimacy and showcase services
Main options:
Custom-built website (expensive, requires ongoing maintenance)
Templated hosting service (recommended, provides support)
Brokerage profile (cost-effective for new agents, but less control)
Domain ownership is crucial for continuity if changing brokerages
Website Content and Functionality
Mobile-friendly design is now standard but crucial Branding (logos, colors, taglines) should be established before website creation
About section should be personalized, not generic template content
IDX feeds for property searches may not be worth the extra cost
Test all contact forms and lead capture systems regularly
Lead Generation and Management
Be cautious with aggressive lead nurturing systems (e.g., frequent texts/emails)
Understand and customize the lead follow-up process
Move qualified leads to a personal CRM for proper nurturing
Consider the long-term accessibility of leads when using third-party systems
Website Maintenance and Updates
Regular checks (every 6 months) for broken links, outdated information
Update photos, bios, and content to reflect current information
Ensure all functionality (forms, links, etc.) works properly
Consider offering valuable incentives for newsletter sign-ups, not just generic requests
Next Steps
Review and update your website if it's been more than 6 months
Test all contact forms and lead capture systems on your website
Consider implementing a valuable incentive for newsletter sign-ups
Reach out to Agent Tech Mastery for their website maintenance checklist
Listen to upcoming podcast on newsletters and AI use in real estate
Are you stuck and piecemealed your business together? Let's get you where you want to go. If you want our help to do that, book a call with Agent Tech Mastery at https://www.agenttechmastery.com/applypod it's absolutely free and possibly the best call you have ever had to change your business.
Again, https://www.agenttechmastery.com/applypod As always, I would love to hear your comments. Reach out after you watch/listen.
PS. You can find us on any of your favorite podcast apps by searching for Agent Tech Mastery.
Discuss website options and best practices for real estate agents.
Key Takeaways
Every agent should have a website to establish credibility and online presence.
Three main website options: custom-built, templated hosting service, or brokerage profile.
Regular website maintenance (every 6 months) is crucial for functionality and relevance
Effective lead capture and nurturing requires understanding and customizing the process
Topics
Website Necessity and Options
Agents need websites to prove legitimacy and showcase services
Main options:
Custom-built website (expensive, requires ongoing maintenance)
Templated hosting service (recommended, provides support)
Brokerage profile (cost-effective for new agents, but less control)
Domain ownership is crucial for continuity if changing brokerages
Website Content and Functionality
Mobile-friendly design is now standard but crucial Branding (logos, colors, taglines) should be established before website creation
About section should be personalized, not generic template content
IDX feeds for property searches may not be worth the extra cost
Test all contact forms and lead capture systems regularly
Lead Generation and Management
Be cautious with aggressive lead nurturing systems (e.g., frequent texts/emails)
Understand and customize the lead follow-up process
Move qualified leads to a personal CRM for proper nurturing
Consider the long-term accessibility of leads when using third-party systems
Website Maintenance and Updates
Regular checks (every 6 months) for broken links, outdated information
Update photos, bios, and content to reflect current information
Ensure all functionality (forms, links, etc.) works properly
Consider offering valuable incentives for newsletter sign-ups, not just generic requests
Next Steps
Review and update your website if it's been more than 6 months
Test all contact forms and lead capture systems on your website
Consider implementing a valuable incentive for newsletter sign-ups
Reach out to Agent Tech Mastery for their website maintenance checklist
Listen to upcoming podcast on newsletters and AI use in real estate
Are you stuck and piecemealed your business together? Let's get you where you want to go. If you want our help to do that, book a call with Agent Tech Mastery at https://www.agenttechmastery.com/applypod it's absolutely free and possibly the best call you have ever had to change your business.
Again, https://www.agenttechmastery.com/applypod As always, I would love to hear your comments. Reach out after you watch/listen.
PS. You can find us on any of your favorite podcast apps by searching for Agent Tech Mastery.
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