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Listen "Mastering Newsletters: Strategies to Engage, Impress, and Stay Top of Mind - Agent Tech Mastery Podcast"
Episode Synopsis
What's the point of doing a newsletter?
Stay top of mind with clients and prospects
Showcase expertise
Build and maintain relationships
Provide value through personal touches
How often should newsletters be sent?
Consistently, typically monthly
Check analytics to determine optimal frequencyBatch content creation for efficiency (e.g. 3-4 months at a time)
Content Strategy
What type of content should be included?
Relevant, valuable information for recipients
Local events, restaurant recommendations, coupons
Avoid generic content like staging tips for recent buyers
Customize content for different segments (e.g. first-time buyers)
How can AI help with newsletter content?
Generate ideas for local events and activities
Create enticing subject lines
Produce content in agent's tone of voice
Save significant time in content creation
Best Practices
How to make newsletters more engaging?
Include a clear call-to-action
Use enticing subject lines (not just "Newsletter")
Keep content concise and visually appealing
Personalize and review content, don't use generic templates
What technical considerations are important?
Use proper newsletter service (e.g. Mailchimp, CRM) for analytics and unsubscribe options
Track open rates and click-through rates
Ensure compliance with anti-spam laws
Common Mistakes
What are some newsletter pitfalls to avoid?
Sending without reviewing content
Using generic, non-customized templates
Ignoring analytics and recipient preferences
Lack of consistency in sending
Focusing solely on self-promotion
Are you stuck and piecemealed your business together? Let's get you where you want to go. If you want our help to do that, book a call with Agent Tech Mastery at https://www.agenttechmastery.com/applypod it's absolutely free and possibly the best call you have ever had to change your business.
As always, I would love to hear your comments. Reach out after you watch/listen.
PS. You can find us on any of your favorite podcast apps by searching for Agent Tech Mastery.
Stay top of mind with clients and prospects
Showcase expertise
Build and maintain relationships
Provide value through personal touches
How often should newsletters be sent?
Consistently, typically monthly
Check analytics to determine optimal frequencyBatch content creation for efficiency (e.g. 3-4 months at a time)
Content Strategy
What type of content should be included?
Relevant, valuable information for recipients
Local events, restaurant recommendations, coupons
Avoid generic content like staging tips for recent buyers
Customize content for different segments (e.g. first-time buyers)
How can AI help with newsletter content?
Generate ideas for local events and activities
Create enticing subject lines
Produce content in agent's tone of voice
Save significant time in content creation
Best Practices
How to make newsletters more engaging?
Include a clear call-to-action
Use enticing subject lines (not just "Newsletter")
Keep content concise and visually appealing
Personalize and review content, don't use generic templates
What technical considerations are important?
Use proper newsletter service (e.g. Mailchimp, CRM) for analytics and unsubscribe options
Track open rates and click-through rates
Ensure compliance with anti-spam laws
Common Mistakes
What are some newsletter pitfalls to avoid?
Sending without reviewing content
Using generic, non-customized templates
Ignoring analytics and recipient preferences
Lack of consistency in sending
Focusing solely on self-promotion
Are you stuck and piecemealed your business together? Let's get you where you want to go. If you want our help to do that, book a call with Agent Tech Mastery at https://www.agenttechmastery.com/applypod it's absolutely free and possibly the best call you have ever had to change your business.
As always, I would love to hear your comments. Reach out after you watch/listen.
PS. You can find us on any of your favorite podcast apps by searching for Agent Tech Mastery.
In God we trust