Chip and Gini recently spoke about the challenge of small agencies seeking to hire unicorns who excel at everything. In this episode, they look at when you should be looking for specific kinds of hires and whether they should be specialists, generalists, or fractional support.   Knowing the level of expertise needed and understanding how much demand your agency will have for their time helps you to make a smarter decision about how to obtain the resources needed to serve clients and manage your business.   In some cases, you may want to hire a contractor with specific skills that you require but not with enough volume or consistency to justify hiring in-house. For those positions you do choose to fill with part- or full-time employees, you need to decide what level of expertise in which skills will give you the best value and help to meet your specific requirements.

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