It must be nice to own an agency because then you're earning the big bucks, right?   Many agency employees complain that clients pay so much more than they are making, so the owner must be reaping a huge profit.   It makes it easy to think that setting out on your own and working for clients directly is the right answer.   In this episode, Chip and Gini discuss the realities of quitting your job to start your own agency, emphasizing the importance of understanding the costs of owning a business, and how as an owner it's up to you to communicate transparently to your team how revenue is not the same as profit.

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