ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Setting AI policies for your agency"
Episode Synopsis
In this episode, Chip and Gini review the recently released PR Council guidelines for the use of generative AI by agencies. They explore which elements small agencies might consider adopting, as well as identifying others that may warrant more of a "wait and see" approach. As the use of AI by communicators continues to expand, there will be many thorny issues to navigate. The PR Council guidelines provide a useful starting point for some of these discussions.
More episodes of the podcast Agency Leadership Podcast
Firing underperforming team members
11/11/2025
AI myths agencies must avoid
05/11/2025
Are you ghosting your own agency?
21/10/2025
Outbound sales & your agency
07/10/2025
Avoiding your agency's own AI bubble
30/09/2025
In God we trust