In this episode, Chip and Gini discuss what agency owners can do to weather the current climate of economic uncertainty and potential recession. They suggest preparing for different economic scenarios by creating best, neutral, and worst case plans, cutting unnecessary expenses, and keeping lines of communication open with team members. Chip and Gini also touch on the idea of diversifying income streams and being flexible with the type of work taken on, while cautioning against overreacting to market changes. They share personal experiences and practical steps to help agency owners lead through economic downturns.

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