Send us a textThe Agency Giants Podcast - Episode 7 (Alexis Pratsides)__________________________________________This week on the Agency Giants Podcast, we explore the journey of Alexis Pratsides, the founder of MintTwist & now the Global Head of Digital at Finn Partners.With over 25 years of experience in the field of digital marketing. Alexis has worked with major brands like Dell, Apple, Microsoft, Coca-Cola, BT, VW, Jack Daniels, and Disney.In 2021 Alexis's agency MintTwist was acquired by Finn Partners. An agency that now has over 1300 employees, across 3 Continents & 34 Offices.According to LeadIQ, as of September 2024, FINN Partners's annual revenue reached $750M.Alexis's LinkedIn: https://www.linkedin.com/in/alexispratsidesFinn Partners: https://www.finnpartners.com/uk/__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________0:00 - Growing an Agency from Scratch2:30 - Preparing for Acquisition and Exit4:28 - Handling Risk and Scaling Challenges6:40 - Finding the Right Cultural Fit8:31 - Inside the Acquisition Process11:02 - Key Lessons from Selling the Business14:28 - Scaling Up and Managing a Growing Team18:57 - Rewarding Staff and Planning for the Future21:57 - Adjusting Post-Acquisition and New Beginnings24:28 - Expanding Globally and Exploring New Markets27:14 - Unifying Teams and Digital Integration30:02 - Improving Processes Across Regions32:38 - Maintaining Company Culture Amid Growth36:05 - Founding Mint Twist with a Best Friend41:02 - Advice for Young Entrepreneurs Today44:38 - Learning from Mistakes and Embracing Failure48:06 - Winning Big Clients and Pricing Strategies54:00 - Celebrating Major Milestones56:54 - Post-Acquisition Goals and Next Steps1:02:06 - How AI is Transforming Marketing__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=440d__________________________________________Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants

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