What if the real strategy isn’t a new framework, but a braver version of you? In this episode, we sit down with Peter Georgariou, CEO and Founder of karmadharma, for a candid conversation about what it really takes to build a purpose-driven agency. Peter shares how brand can serve as a beacon, B Corp as a compass, and culture as the true competitive edge.Together, we unpack the power of choosing a name that attracts values-aligned clients, why linear plans fail without inner growth, and how presence and trust often outshine speed and scripts.We also trade insights on profit as propulsion, purpose as priority, and leadership that dares to ask better questions instead of rushing to answers—a reminder that meaningful growth starts from within.Welcome to the Agency for Change podcast.Connect with Peter and karmadharma at: ·       Website – https://karmadharma.ca/·       LinkedIn – https://www.linkedin.com/company/karmadharma-agency/·       Facebook – https://www.facebook.com/karmadharma.agency·       Instagram – https://www.instagram.com/karmadharma.agency/·       Peter’s LinkedIn – https://www.linkedin.com/in/petergeorgariou/

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