In this episode of the AgCulture Podcast, Evan Harrison, CEO of Kiss the Ground, explores how storytelling and regenerative agriculture intersect to drive consumer awareness and sustainable change. He shares insights on building momentum for soil health, measuring real impact through media engagement, and creating partnerships with leading brands to fund farmer-led innovation. Discover how communication and collaboration are reshaping agriculture’s future. Listen now on all major platforms!Meet the guest: Evan Harrison is the Chief Executive Officer of Kiss the Ground, a nonprofit leading the regenerative agriculture movement through education, storytelling, and strategic partnerships. Since joining in 2022, he has amplified awareness of soil health and supported farmers through grants and media engagement.Connect with our guest on Social Media: LinkedInKiss the GroundWhat you will learn: (00:00) Introduction(01:57) Regenerative storytelling(06:44) Consumer awareness(12:12) Farmer inclusion(18:38) Measuring impact(24:09) Brand collaboration(36:10) Closing thoughtsDiscover the world of agriculture with the "Ag Culture Podcast". This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world.Available on YouTube, Spotify and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

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