68. Surprise, Delight & Sell: The Secret Power of Brand Touchpoints

04/03/2025 33 min
68. Surprise, Delight & Sell: The Secret Power of Brand Touchpoints

Listen "68. Surprise, Delight & Sell: The Secret Power of Brand Touchpoints"

Episode Synopsis


How can you provide your clients or customers with an exceptional customer experience? That would be through brand touchpoints! In this episode I share two very different experiences I had at two different places and how the branding in customer interactions experience makes all the difference. Branding extends beyond just a logo and shows up in every touchpoint of the customer journey. From marketing to post-purchase interactions. Businesses need to enhance their brand touchpoints to foster loyalty. This could be from overlooked areas such as invoices to follow-up communications. Ultimately, I encourage you to critically assess your own branding strategies and consider how to surprise and delight customers at every opportunity.
 
Key takeaways from this episode:

Importance of Brand Touch Points
Elevating Sales Touch Points
Overlooked Brand Touch Points
Surprise and Delight Strategies
Exit Touch Points

 
Work with Rebecca:

Brand + Website Design
Personal Brand Mastery
Brand in a Day
Creative Partnership | Done-for-you Strategy + Design


Client Case Studies
Take my Brand Personality Quiz!

 
Connect with Rebecca:

Follow on Instagram @rebeccapetersonstudio
Website - rebeccapetersonstudio.com