Today we're diving into a topic that's crucial for any business owner: when to DIY your brand versus when to invest in a professional custom design. We'll break down the core reasons why having a brand is essential—from differentiating yourself in the market to communicating your value and increasing your credibility. I'll walk you through the strategic decision-making process to determine if DIY-ing your brand is right for you or if it's time to seek professional help. We'll also cover the optimal timing for investing in a custom brand, and share real-life examples to illustrate these points. Whether you're just starting out or on the verge of scaling your business, this episode will provide valuable insights to help you make the best branding decisions. 
 
Key takeaways from this episode:

Importance of Having a Brand
When to Invest in Professional Branding
Example of Optimal Timing
When DIY Branding is Suitable
How to DIY Your Brand Successfully

 
Visit the show notes for this episode:

Ep. 58 | When You SHOULD (and Shouldn't) DIY Your Brand

 
Episode Mentioned: 

Ep. 19 | H is for: How Branding Works, The Science, Psychology, and Artistry of Creating an Effective Brand

 
Work with Rebecca:

Brand in a Day
The Rebrand Experience
Brand + Website Design
Personal Brand Mastery
Creative Partnership | Done-for-you Strategy + Design
Client Case Studies
Take my Brand Personality Quiz!


Connect with Rebecca:

Follow on Instagram @rebeccapetersonstudio
Website - rebeccapetersonstudio.com
Aesthetically Speaking IG - @aestheticallyspeakingpodcast

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