From Cable Puller to Closer: Lessons from a Tech-Turned-MSP Sales Rep Transitioning from tech to sales isn't easy—but it can be one of the most rewarding moves in your MSP career. In this episode of the Aesopians Podcast, Hunter Nelson talks with Ashton Fortuna, an MSP sales rep who made the leap from onsite technician to full-time dealmaker. Ashton shares candid insights from his first year in sales, including the mindset shifts, outreach strategies, and daily habits that helped him push through doubt, rejection, and early setbacks. Whether you're an MSP owner thinking of moving a tech into sales—or a technician looking for a path with more flexibility, income potential, and customer connection—this episode delivers a clear-eyed look at what it really takes to succeed. What You’ll Learn in This Episode: 💼 How Ashton went from cable pulling to consistently closing deals ⚙️ Why most techs underestimate the challenge—and power—of sales 🧠 How Ashton overcame imposter syndrome and created a custom sales rhythm using 15-minute task sprints 📊 How he structured his outreach to hit 100+ touches a week and gain real traction 🐥 Why rubber ducks (yes, rubber ducks) became a key part of his brand recall strategy 💡 What helped Ashton go from 0 to $13K in monthly recurring revenue—and what he'd do differently if he started again 🔗 Related Resources: 🎧 Listen on Spotify: https://open.spotify.com/episode/4qoB7eivL8hYfVUQxpmN9r?si=d2555833f6cb485d 🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/aesopians-e5-tech-to-rep-year-1-as-an-msp/id1791200285?i=1000704330685 📲 Ashton’s LinkedIn: https://www.linkedin.com/in/ashton-fortuna-977b148b/ 📲 Hunter’s LinkedIn: https://www.linkedin.com/in/huntern/ 🌐 Valley Tech Logic: https://www.valleytechlogic.com/ 🎙️ More episodes of the Aesopians Podcast: https://www.youtube.com/playlist?list=PLY8tyIITlrVfPLxC8_jPhM8LCBHQ3FFpz 📚 Related Blog Post: https://tortoiseandharesoftware.com/blog/moving-msp-technicians-into-sales/

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