🎙️ Episode Summary:In this episode of the Aesopians Podcast, Hunter Nelson sits down with Brian Gillette, founder of Feel-Good MSP, to explore how Managed Service Providers can modernize their sales approach—without sacrificing integrity or connection.Brian shares the philosophy behind the “Feel-Good Close,” a methodology rooted in empathy, clarity, and emotional intelligence. You’ll hear why traditional fear-based sales tactics are losing their edge—and how MSPs can win more deals by being human, listening better, and showing up with purpose.This conversation also gives you a behind-the-scenes look at the Feel-Good MSP sales program, from the 60-day onboarding experience to the practical frameworks that have helped MSPs 10x their MRR. Whether you’re an MSP owner, sales leader, or marketer, you’ll walk away with actionable insights to level up your process.🎯 Key Takeaways: ✅ The structure behind the Feel-Good Close and how it builds trust ✅ Why emotional intelligence is a strategic sales advantage ✅ What new members can expect during their first 60 days in the Feel-Good MSP program ✅ How to craft ideal customer profiles using demographics, psychographics, and use cases ✅ Real success stories from MSPs who’ve transformed their sales with Brian’s approach📖 Related Resources: 🎧 Listen on Spotify: https://open.spotify.com/episode/6LqLOENIULVDpM5qFuegxy?si=4c8711adb423402e 🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/aesopians-e7-joining-the-feel-good-msp-sales-training/id1791200285?i=1000709053275 🔗 Brian's Website: https://www.feelgoodmsp.com/ 📲 Brian's LinkedIn: https://www.linkedin.com/in/brian-gillette/ 📲 Hunter’s LinkedIn: https://www.linkedin.com/in/huntern/ 🎙️ More episodes of the Aesopians Podcast: https://www.youtube.com/playlist?list=PLY8tyIITlrVfPLxC8_jPhM8LCBHQ3FFpz 📄 Show Notes: https://tortoiseandharesoftware.com/blog/joining-the-feel-good-msp-sales-training-program/ If you found this video helpful, make sure to like, comment, and subscribe for more insights on growing your MSP business. Hit the 🔔 to get notified about new episodes!

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