How Data and Technology Can Drive Revenue and What Your Firm Should be Doing to Take Advantage

05/10/2021 35 min Episodio 40
How Data and Technology Can Drive Revenue and What Your Firm Should be Doing to Take Advantage

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Episode Synopsis

The AEC industry is becoming more and more reliant on technology. From project tracking to timekeeping to accounting, everything is going digital. Cloud-based technology allows firms to stay up-to-date and on track, anywhere in the world.  On this episode of AEC Marketing for Principals podcast, host Katie Cash is joined by Lindsay Diven, a full-time consultant with Full Sail Partners and a Deltek CRM expert, to discuss how utilizing technology in a strategic way can give firms a competitive advantage. Lindsay also discusses her project Marketers Take Flight, an online resource for marketing professionals new to the AEC industry.  What You Will Learn:How CRM can track DataWhy this gives firms an advantageWhy sales and marketing need to work togetherThe revenue impact of a successful CRM integration Resources for new marketing professionals Additional Resources:https://www.fullsailpartners.com/ https://www.marketerstakeflight.com/

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