The Role of AI in Modern CRM

Advanced Manufacturing Now
05/11/2024 23 min
The Role of AI in Modern CRM

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Episode Synopsis

In this episode, David Muller is joined by Clint Oram, co-founder and chief strategy officer of SugarCRM, discusses the evolution of customer relationship management in the manufacturing sector. They also explore the integration of AI and generative AI in CRM systems to provide actionable insights for sales teams. 

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