AdTech AI Files

Por: Steven Ohrnstein from Viant Technology
Byte Size AdTech Insights for Those of Us Who Live in an AI World

For AdTech marketers navigating the intersection of AI, Measurement, and CTV, this podcast delivers byte-sized insights to keep you ahead. Whether you're scaling campaigns, optimizing media spend, or decoding attribution, we break it down—fast, smart, and straight to the point.

🎯 Topics: Incrementality, Attribution, Growth Marketing, CTV, and more.

#MarketingMeasurement #AdTech #AI #CTV #Attribution #GrowthMarketing #MediaBuying #MarketingStrategy
30 episodios disponibles

Latest episodes of the podcast AdTech AI Files

#30 | Viant’s Q1 2025 Earnings Recap 07/05/2025
#29 | Rethinking CTV Measurement for the Streaming Age 02/05/2025
#28 | The Man, The Myth, The Legend 26/03/2025
#27 | Conversion Rate Benchmarks 24/03/2025
#26 | Foot Traffic 101 23/03/2025
#25 | Google or Bust 21/03/2025
#24 | Lift Off: The Truth About Ad Impact 18/03/2025
#23 | Relative vs Incremental Lift | Pizza Talk 16/03/2025
#22 | Math from an 8 Year Old 16/03/2025
#21 | SHOUT OUT: Amanda 14/03/2025
#20 | MMP: Use it or Lose it 14/03/2025
#19 | Privacy vs. Blocking: The Real Story Behind Consumer Choice 13/03/2025
#18 | What the Freq? Linear vs. Connected TV 12/03/2025
#17 | Death of the 3rd Party Pixel 10/03/2025
#16 | Goodbye DCM 08/03/2025
#15 | Are Independent DSPs Obsolete? The Industry Weighs In 06/03/2025
#14 | Why Lookback Windows Matter 06/03/2025
#13 | Contribution: The Future in AdTech Measurement, Today 05/03/2025
#12 | Purchase Lifecycle Strategy 05/03/2025
#11 | Priorities: TTD vs DSP 04/03/2025
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