ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "#11 | Priorities: TTD vs DSP"
Episode Synopsis
Viant often gets compared a lot to The Trade Desk. Yet the big things we're working on are so different... 🤔The Trade Desk:1. Scale2. Prep for Google Exit3. Promote & protect objectivity more4. Leverage supply and demand imbalance5. Make CTV most effective channel6. Audio best year ever7. Move 100% of clients to KoKai8. Change the way industry manages Deals9. AI10. Simplify Retail Offering11. Simplify TTD platform12. Use more data13. JBPs14. Grow Product Success15. Hire Sr. LeadershipViant Technology:1. CTV2. Addressability3. AI
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