🚀 What does it take to build a high-scale, low-latency ad tech platform? In this episode of the Adster Podcast, host Girish Vishwanath sits down with Ketan Chandak, (Co-founder & CPTO) of Adster, to break down the engineering challenges, AI-powered optimizations, and strategic decision-making that go into monetizing publishers efficiently.💡 What You’ll Learn in This Episode:Ketan’s journey from Truecaller & Twitter to co-founding AdsterThe engineering challenges of ad tech, from cost optimization to system efficiencyWhy federated learning and client-side AI models make a difference in real-time ad servingThe importance of prefetching, caching, and backfilling to improve ad rendering ratesHow AI-powered yield optimization helps maximize publisher revenuesThe impact of transparency and control for publishers struggling with walled gardensKey AI innovations shaping the future of publisher monetization🔍 Why It Matters:Publishers today face growing complexity in monetization. From invalid traffic detection to AI-powered yield optimization, this episode unpacks how to navigate the challenges and unlock better revenue.🎧 Tune in now to learn how to build scalable, intelligent ad monetization systems!#AdTech #PublisherMonetization #AIinAdvertising #AdOptimization #AdRevenue #MachineLearning #AdvertisingTechnology #DigitalAdvertising

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