In this premiere episode, Girish Vishwanath (Co-Founder and CBO) and Rajiv Kumaar (Co-Founder and CEO) sit down to explore the adtech landscape, the problems publishers face, and how Adster is revolutionizing ad monetization.🔍 What’s Inside This Episode?✅ The origin story of Adster and how their experience at DailyHunt & Truecaller inspired this journey.✅ The inefficiencies in ad monetization and how Adster's meta-mediation solution helps publishers optimize revenues.✅ The difference between client-side and server-side mediation, and why latency plays a crucial role in ad revenue.✅ The complexity of ad networks, mediation platforms, and why publishers struggle with existing solutions.✅ What "Ads-in-a-Box" means and how Adster simplifies ad integration for publishers.✅ The challenges of building in-house ad solutions vs. using a ready-made platform like Adster.✅ Real-world success stories and key performance improvements, including 2x-3x revenue growth for major publishers.📢 Whether you're an app developer, a publisher, or an adtech enthusiast, this episode is packed with insights that could change the way you think about ad monetization!🎧 Listen, Subscribe & Stay Ahead in AdTech!More about Adster:Website: https://adster.tech/LinkedIn: https://www.linkedin.com/company/adster-tech/Contact: [email protected] Vishwanath: https://www.linkedin.com/in/girishcv/Rajiv Kumaar: https://www.linkedin.com/in/rajiv-kumaar-digital/#AdsterPodcast #AdTech #ProgrammaticAds #Monetization #AdMediation #Publishers #DigitalAdvertising #Truecaller #DailyHunt #MetaMediation #SaaS #AdOptimization

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