Adele Baaini unpacks how she helps companies scale without sacrificing culture, structure, or people. We discuss how she assesses when to scale, when to stabilize, and when to go back and reinforce foundations. Adele talks about how she layers systems, builds cross-functional alignment, and embeds accountability without turning teams into mechanical units. Finally, Adele Baaini shares her personal principles for resisting growth-at-all-costs pressures. She reveals how she protects margins for innovation, how she says “no” to projects that misalign, and how she keeps the long term in view even when short-term metrics loom.

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