Ad Chatter Season 4, Episode 3: Mark Robinson, Author of "Black on Madison Avenue"

Ad Chatter
30/06/2023 37 min Temporada 4 Episodio 3
Ad Chatter Season 4, Episode 3: Mark Robinson, Author of "Black on Madison Avenue"

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Episode Synopsis

In his new book, “Black on Madison Avenue,” Mark Robinson has plenty to say about his career in account management and the current state of minorities in advertising. In this 36-minute Ad Chatter, Mark talks with Dan Goldgeier about:What agencies need to do to increase minority hiringThe keys to successful agency account managementWorking with Spike Lee to create Spike DDBGetting personally sued by a celebrity for an agency business decisionIt’s a fun chat. Check it out!

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