Data-driven tourism marketing

Ad Age Marketer's Brief
06/11/2019 25 min Episodio 35
Data-driven tourism marketing

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Episode Synopsis

Kirsten Lynch, chief marketing officer at Vail Resorts, which oversees 37 resorts across three countries, on how Vail is using data-driven marketing to create personalized experiences for resort visitors. We also talk about what  effect global warming might have on the ski season.

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