In this episode of Actual* Experts, Caitlin and Lundie sit down with Anna Whiteman, venture capitalist and consumer growth investor at Coefficient Capital, to demystify the world of VC. From angel investing and valuations to what a board seat really means, Anna explains how deals get done, why picking the right investor is like dating, and what founders should know before raising capital. She also shares stories from investing in some of our fav household brands like Drunk Elephant, Vacation, and Kourtney Kardashian’s Lemme, plus how her Rad Ladies network is all about women supporting women.01:00 - Intro & Actual Stats13:30 - How Anna got into VC without studying #finance17:30 - What does “consumer” mean in investing?19:00 - WTF is venture capital? Explained via Vacation sunscreen25:00 - How VC funds make money (equity, exits, and 4x returns)29:00 - Funding rounds explained: Seed, Series A, B, C30:00 - WTF is a valuation? How do investors know how much to pay?40:00 - Who can invest in VC funds?50:30 - Anna’s career advice: play to your strengths & do what fills your cup58:30 - Debrief

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