This week's episode is with the founders of Stakt - the foldable yoga mat company that you have likely already been seeing everywhere. I said it a few times in the episode but what the brand and what the founders, Millie Blumka and Taylor Borenstein, feel like to me is just so refreshing. I love seeing people build brands in this clear, rooted, unobstructed by noise/True way and am so excited for you to listen.In this episode we're getting into exactly how they went from idea to creating their first prototype (resources below), starting SLOW, taking calculated risks that don't take you out, actively listening to feedback/your community, leaning in to being scrappy, the importance of PAYING YOURSELF as a founder, what is working for them from a marketing perspective, mutually beneficial partnerships (and how they structure those deals to make it a win win) and giving yourself and your brand permission to evolve. I am such a fan of theirs and a huge huge fan of their mat. I have one in my apartment and highly recommend especially for yoga because the grip/padding actually helps me go deeper in my practice which is amazing. They are giving all Active Ingredient listeners 15% off your order when you use code ACTIVE at checkout or use the link below. Link to Stakt (use code ACTIVE for 15% off): https://www.shopstakt.com/pages/active-ingredientLink to Stakt IG: https://www.instagram.com/shopstakt/Link to Millie's IG: https://www.instagram.com/milliedensing/Link to Taylor's IG: https://www.instagram.com/taylorservet/Resources Mentioned:Informal: https://www.informal.cc/East West Basics: https://www.eastwestbasics.com/ Hosted on Acast. See acast.com/privacy for more information.

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