I speak with Rajiv Banavali, the senior vice president of science and innovation at WestRock, the second largest American packaging company.

(0:00) Introduction
(0:44) Definition of innovation
(1:28) Distinction between breakthrough and incremental innovation
(3:53) Identifying opportunities for innovation
(5:32) Figuring out what customers and their customer want
(8:10) Predicting which products will be successful and which ones will fail
(10:27) Setting an innovation strategy
(12:42) Role of science at WestRock and drivers of new ideas
(17:51) Designing products for sustainability
(20:25) Resources needed for innovation
(23:37) Creating a culture of innovation
(26:23) Innovation killers
(28:38) Sustainability as a value driver
(30:29) What drivers sustainability
(34:56) Circular economy in packaging industry
(37:03) Innovation in packaging industry
(38:37) Exciting development in packaging
(41:14) Innovation at WestRock
(44:21) Regulation
(46:18) Government’s role in creating and supporting innovation

Ver todos los episodios