ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Ep. 50 Embedding ABM with MEA finalists IBM and Microsoft"
Episode Synopsis
To celebrate the 50th episode of our ABM Podcast, we honor the outstanding achievements of the 2022 Marketing Excellence Awards (MEA) Gold Winner Cheryl Caudill, Global Program Office Leader at IBM, and finalist Ankica Jedry, Scaling Account Based Engagement Lead at Microsoft. As the deadline for submissions to this year's Marketing Excellence Awards nears, Cheryl and Ankica share their inspirational journeys of embedding ABM within their organizations, and the approaches that led to their success. To apply for the 2023 MEA Awards, click here: https://momentumitsma.com/what-we-do/marketing-excellence-awards/
More episodes of the podcast Account-Based Marketing
Ep. 78 FM: Rewriting the ABM playbook
16/10/2025
Duco: The new rules of client-centric growth
25/07/2025
Ep.75 EY: Scaling ABM for global impact
19/06/2025
In God we trust