A company spent three-quarters of a million dollars on trade shows—and didn’t get the results they wanted. Sound familiar? On this episode of Account Based Beverages, host Jim Gilkey sits down with Amy Mourey, known as “the booth boss” on TikTok, to break down why your events aren’t delivering—and what to do about it. Amy shares how to stop treating trade shows like lead collection drives and start treating them like live-action ABM campaigns. With practical tactics like prebooking strategic conversations, designing booths for micro moments, and personalizing post-show follow-up, she shows how to turn a booth into a boardroom—and leave your competition playing checkers in a chess game.👤 Guest BioAmy Mourey is a seasoned event and booth strategist behind some of North America’s most impactful corporate events. Known as “the booth boss” on TikTok, she’s recognized for transforming trade shows, industry happy hours, and global activations into ROI-driven experiences. Connect with Amy on LinkedIn.📌 What We CoverWhy collecting leads isn’t enough at trade showsHow to treat events like a live-action ABM campaignThe power of prebooking strategic conversations 2–3 weeks before the showHow to design a booth for micro moments and meaningful 1:1 interactionsWhy generic follow-up kills momentum—and what to send insteadSimple ways to turn your booth into a boardroom🔗 Resources MentionedAmy Mourey on LinkedInScrappy ABM: scrappyabm.com/bev

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