In this episode of Account Based Beverages, host Jim Gilkey welcomes content‑strategy pro Russell Wojcik to unpack how finely tuned content fuels ABM success—without always creating more of it.Best Moments:(00:36) The importance of knowing your specific targeted‑account audience(01:35) How to contextualize content effectively for different personas(02:13) Leveraging AI tools to streamline content customization(03:20) Creating feedback loops with sales teams to improve content(03:44) Focus on tailoring existing content rather than creating more(04:00) Making content feel personalized for target accounts(05:14) The value of context in marketing and sales enablement(05:42) Russell’s account‑based beverage: espresso with oat milkGuest BioRussell Wojcik is a content‑strategy and marketing leader who merges SEO, digital PR, AI, and thought leadership to grow brand authority and drive sales. Formerly a barista, he pairs technical marketing savvy with a passion for great coffee. Connect on LinkedIn or visit russellbwojcik.com for more.

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