The secret to winning in ABM? It’s not pipeline. Not content. Not even attention. According to Joseph Lewin, it’s something you learned back in kindergarten: make friends. In this episode of Account-Based Beverages, host Jim Gilkey sits down with Joseph Lewin, the podcast pro behind over 30 successful show launches and millions in closed revenue. Together, they unpack how starting a show can do what cold outbound never will — build authentic relationships that lead to faster deals and long-term influence. If you’re looking for a refreshingly effective ABM strategy that puts connection over conversion, this one’s for you.👤 Guest BioJoseph Lewin has launched over 30 shows in the past few years, helping clients generate millions in revenue and pipeline. He now leads podcast strategy at Scrappy ABM, using shows as a relationship engine to drive business outcomes.📌 What We CoverWhy making friends beats chasing pipelineThe #1 method Joseph Lewin recommends to build influenceWhy starting a show is more effective than cold outbound or mastermindsHow podcasting creates warm intros, faster deals, and inbound attentionWhy your guest’s audience is just as valuable as the guestJim Gilkey shares his 70–80% show acceptance rateHow Scrappy ABM helps launch your show in 30 daysThe account-based beverage of choice: a homemade vanilla latte🔗 Resources MentionedScrappyABM.com/bev — Book time with Jim Gilkey and get your drink of choice

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