Some people change an industry without ever shouting about it. Nina Webb is one of them.
In this episode of Accidentally Brilliant, Josh Wheeler speaks with the founder and CEO of Brazen PR. Nina built her agency at 27 with a simple mix of self-belief, graft and a clear sense of who she wanted to be. Brazen went on to win more than 250 awards, become employee-owned and give countless people their start in PR. Along the way, Nina became a champion for women and girls through her work with Girls Out Loud.
The conversation covers how Nina found her way into PR, why boldness mattered in the early days of Manchester’s agency scene, and how a people-first culture creates lasting careers. It also looks at the influence of mentors, the reality of leadership during tough moments and the role of passion in keeping a business alive for nearly 25 years.
This episode is thoughtful, honest and full of heart. It shows how belief in others can be just as powerful as belief in yourself.
In this episode, you will hear:

How a first-generation university student fell into PR and instantly found home
Why Brazen’s orange branding, cheekiness and bravery were desperately needed in the early Manchester scene
The power of building a people-first culture where graduates rise to board level
How generosity became Nina’s quiet superpower
Why Girls Out Loud matters now more than ever
The truth behind becoming an Employee Ownership Trust
How leadership changes when life tests you
Why passion, purpose and people underpin everything she’s built

This is a warm, honest and powerful conversation about identity, boldness, resilience and the impact of lifting others up. A reminder that brilliance often emerges from the belief you give to other people.
About Nina Webb
Founder and CEO of Brazen PR, Manchester’s multi-award-winning consumer agency. Champion of women and girls, ambassador for Girls Out Loud, and proud creator of a people-first, employee-owned business.
 
Connect
Follow Nina Webb - https://www.linkedin.com/in/nina-webb-79658b19/
Follow Brazen PR - https://www.linkedin.com/company/brazen-pr/posts/?feedView=all
Follow Girls Out Loud - https://www.linkedin.com/company/girls-out-loud/
Follow Josh Wheeler - https://www.linkedin.com/in/joshwheelerbroadcast/
 
Chapter Markers
00:00 Intro – The generosity behind bold leadership
01:30 How Nina fell into PR
03:00 Founding Brazen at 27
04:50 The story behind the Brazen name and branding
06:00 Breaking the mould in the Manchester PR scene
08:10 Raising future leaders and creating opportunity
09:30 The business of the business – and knowing what you don’t know
10:45 Why Brazen is a training ground for talent
12:30 The leaders who’ve risen through Brazen
14:30 Identity, colour and confidence
15:30 How Nina has quietly helped others build their own paths
17:00 Why generosity matters in PR
20:00 The family roots of support
23:00 Girls Out Loud and fighting for girls’ futures
27:00 Equality, opportunity and the reality for young women
34:00 Supporting girls during lockdown
36:30 What lockdown changed for Nina as a leader
40:00 Becoming an Employee Ownership Trust
44:00 The impact on people, culture and purpose
47:45 Highs, lows and losing her dad
49:15 Dealing with a brain tumour diagnosis
52:10 Leading with humanity
55:30 Legacy, succession and the future
58:00 The thread running through everything
59:00 What makes Nina accidentally brilliant

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